2022/05/15 copyright©️ GOLD KEEN INTELLECTUAL PROPERTY OFFICE
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Registering a trademark grants the trademark owner statutory exclusive rights and a 10-year validity period, which can be indefinitely renewed before the expiration of each 10-year period. Now let's take a look at the functions of a trademark:
- Exclusive use - exclusive rights to use the registered trademark on designated goods or services;
- Licensing - authorizing others to use the registered trademark on designated goods or services;
- Value - selling the registered trademark or using it to set up a security interest;
- Compensation - preventing others from using the registered trademark on identical or similar goods or services, and seeking damages for infringement;
- Prohibition - requesting customs to prohibit the import or export of goods that infringe the registered trademark.
Therefore, registering a trademark can prevent others from counterfeiting and properly safeguard your market sales or profits. Without consent, legal action can be taken against others who use the registered trademark on goods or services that are identical or similar to those designated in the registration.