COVID-19 continues to spread. Forced Chinese manufacturers to stop working one after another. The supply disruption effect has expanded to the global supply chain, and Southeast Asian countries have revised down their 2020 economic growth targets.
• Cambodia: Economy may slow down in 2020
• Central Bank of Malaysia: Economic growth expected to be frustrated in first quarter
• Vietnam: GDP declines from 6.8% to 6.55% in 2020
• Singapore: Economic growth may shrink by 0.5% in 2020
• Thailand: Economic growth rate may be less than 2% in 2020
The epidemic caused a decline in global demand. Among them, tourism, film and television entertainment, catering and retail, transportation, manufacturing and real estate, etc. have been negatively impacted. It has a relatively favorable impact on the pharmaceutical industry and e-commerce.
▲When the epidemic breaks out, the trademark should enter the market at a low point. Just waiting for economic recovery
Since the outbreak of the epidemic, the number of applications in China has dropped significantly throughout February. Everyone stays at home to pay attention and pray about the situation of epidemic. But is this really the only way? Buffett said: "When others fear, we have to be active."
This special battle made medical protective materials and home disinfection products a necessity for all people. "Mask" is even the most popular. Among them, Taiwan mask factory of Hon Hai produced 1 million pieces per day in March at the fastest time. In China, Wuling Automobile has directly transformed its production of masks across the border. Xinxing Cathay International group and many textile and apparel brands had also switched to protective clothing and masks. These cross-border businesses can give someone a fish and teach someone how to fish.
Why could Wuling Automobile successful transformation during the epidemic period? Because the brand name "Wuling Automobile" had been familiar and recognized in China. The president of The Coca-Cola Company once said: even if the fire burns the Coca-Cola Company completely, the company can rebuild and obtain new development within a few months with the well-known trademark "Coca-Cola". Therefore, you must not ignore the protection of trademarks. The sooner you apply, the more valuable you are.
In Taiwan and most countries around the world, trademarks adopt "first-to-file". That is, the first applicant can own the rights of the trademark! With the increasing development of information, e-commerce online shopping, online entertainment, online education and online office, etc. have gradually become the mainstream trend. Because of COVID-19, many people stay at home for a long time or reduce going out. This state is driving demand for the "otaku economy". According to TechOrange, since COVID-19 erupted, e-commerce will accelerate online retail sales to about 30% in the first quarter in 2020. The proportion of total retail sales of social consumer goods in the same period will climb to 30%.
How to catch this high-speed train? The key first step is to obtain "trademark rights".
#I know that the epidemic would be over, the business should be operated as usual
#I know your future is not a dream, the trademark must be passed first!
The more violent the storm, the more Gold Keen supports you
Only NTD 19800, Taiwan & China trademark, same classes, same trademark, including application to get the certificate!
#After the wind and rain, our flowers of brand will eventually open all over the world
▲How to choose the classes of trademark application?
Taiwan trademarks and most countries around the world adopt International Nice Classification. There are 45 classes. Under each class, there are different line item. The range of goods and services that can be used for each trademark depends on the type of application for the trademark. If you need to put it on the online shopping platform, don’t forget the class 35. In addition to online auctions and online shopping, class 35 of the trademark also includes the retail and wholesale of various goods. Moreover, the trademarks are very important when entering the major e-commerce platforms. Such as: Taiwan Shopee / momo / Line@, etc. ; Tmall / JD / Taobao / TikTok, etc. All products hit the store shelves required a trademark registration certificate; Amazon.com also requires a US trademark registration certificate to provide trademark protection.
When applying for a trademark, it is necessary to carefully examine the classes, items and comparative with search information of the application. First, it is to confirm all the required classes are allowed to apply. Second, is to avoid applying for trademarks from registered trademark of others. At the same time, the more classes and items of the trademark application, the greater the scope of protection and the higher fee. Therefore, this part is recommended to be handled by a professional trademark agent, which will not waste time, energy and money. After all, as long as you submit applications, the IPO will charge the registration fee. And no matter the trademark is successfully applied or not, the fee will not be refunded.
Finally, Gold Keen reminds:
There is a dedicated period after the trademark is registered. In Taiwan and China, a trademark registration is valid for 10 years from the date of registration and could be renewed for 10 years before the expiry date. The renewed date starts from the 6 months (1 year in China) before expiration. After paying the renewed fee, you could right along the trademark right for 10 years. The trademark rights could be extended unlimited times. But it should be noted that it should be used continuously and practically. Forgetting to renewed or not using it might result in the revocation of trademark rights.
Reference source of part of the information: TechOrange, The News Lens
